The media landscape has changed almost beyond recognition in the last fifteen years. Since Google became mainstream around 2005, we have seen huge growth in digital media consumption and corresponding growth in digital media budgets. Because of its high measurability and its proximity to the purchase, there has been increased focus on using digital media to convert consumer demand into purchases.
Why have we started?
Over the last years people have been increasingly talking about the “craft”
of media planning. Back in February 2019, Gideon Spanier the media editor of Campaign wrote, “the craft of media planning needs to make a comeback” and he further opined that “media planning has declined in importance in recent years – with serious consequences”.
So why are we talking about media planning again.
what does it really mean and why is it set to become more important?
Since
2008
2008
We do more than ever
platforms.
MyMedia is a state-of-the-art interactive marketplace, connecting media buyers and media sellers. MyMedia optimizes media buying utilizing near real time audience measurement data and connects you to the market from a click of a button.
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1. VisionEnabling impactful media campaigns that redefine consumer affiliation
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2. MissionOptimizing media buying and selling through cutting edge technology and data for an increased return on investment
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Projects Completed
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Active clients
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happy clients
Our values
01
Transparency
02
Evidence Driven
03
Relearning
Our Capacity Statement.
A big trend in media buying (or ad buying) on the internet or mobile devices is the use of technology to automate the advertising buying process. Programmatic advertising happens in real-time by utilizing algorithms to allow advertisers to bid for the right place ad on a web page.
- Robust State-of-the-art Research Call Centre
- Media House Financing
- Strong Media Relationships
- End to End Media Buying Experience
- In-house media monitoring
Meet the expert team.
Michael Mwarange
Statistician - Redefine
Julia Seifert
Partner - Redefine
Joan Mushi
Senior Research Manager - Redefine
Elvis Mushi
Managing Partner - Redefine
Once we accept our limits,
we go beyond them.
Our Solution.
Intelligent Evidence Driven Media Buying and Selling Platform Better
Faster, Cheaper
Media Data Explorer,
Understanding media consumption.
Campaign Planner,
Develop or budget for a data driven campaign
Media Buy,
Connect with your audience by buying media with or without data
PR Coverage,
Get your events covered by local media
MyMedia is a state-of-the-art interactive marketplace, connecting media buyers and media sellers. MyMedia optimizes media buying utilizing near real time audience measurement data and connects you to the market from a click of a button. MyMedia offers Media Buyers a cheaper, faster and easier way to purchase their media across traditional and new media channels.
- Data Driven Campaign Plans
- Real Time Checks and Buy
- Transparent System
- Deals and Discounts
- Support Internal Budgeting
MAXIMISE YOUR AUDIENCE
REACH GREATER AUDIENCES
Disrupting the media landscape.
Take control of your media terrain.